![]() One of my buddies, we were just sitting on the beach and a GoPro washed up shore, and it worked and everything. And actually I mentioned an Apple watch because this Summer we went cliff jumping with some employees and I did indeed lose my Apple watch.Įvery now and then the ocean will gift back though. ![]() I've heard of there are scuba divers just going finds all kinds of stuff. and we live in Lake region where we are but there are places to cliff dive in and the lake's around us. Heard of it, this is totally off topic, I've heard of divers. One of these days we'll drain the ocean, we'll get all of our sunglasses, and watches, and wallets back. I had lost my wallet to the ocean because I was just an amateur of being around the ocean. I can think worse places to go to school and in Hawaii. I would transfer back and forth because there are different seasons. I was actually playing soccer at both BYU, and BYU Hawaii. But it started as this really dumb elastic wallet idea. We just launched cross body bag, so we're getting into the bag category. ![]() I actually can't stay it right now, but just stay tuned in the next month. We have just recently launched a chopstick holder, which has surprisingly done tremendously well, phone cases. Thread Wallets, we're starting to now brand ourselves more as Thread, today we offer wallets, of course, and wallet accessories, so lanyards. Give us the quick rundown, the quick back story and then we'll dive into some questions. It's always fun to hear the story and the background of what your company does, how you got started. Hot bed of entrepreneurial creativity, and you are part of that community as well. It's a great little startup community, and yeah, so many awesome brands, Purple Mattress, and I know lots of others that have come from Utah. Utah has become such a big playground for entrepreneurs. The entrepreneurship program at BYU just breeds entrepreneurs. There have been, I swear, a million different startups coming out of BYU. We're just at the base of the Rockies in a town called Provo, Utah, which is home of BYU, Brigham Young University. First of all, where are you hailing from? You're in one of my favorite states, although I've not visited the state more than just a couple of times, but where are you physically located? We thought, "Man, that would be a really good topic to talk about on the show." We're going to get into that as well. Then we landed on your research talking about culture and I was like, "Wow." We've really invested in culture over the few years at OMG. Of course, we were geeking out a little bit about some e-commerce tactics and. We had great times with prepping and chatting. He's the co-founder and CEO of Thread Wallets. I am so excited to welcome to the show Mr. We're going to dive into that in just a little bit as well. How do we define, shape, protect culture. We're also going to dive into what has become one my favorite topics, and I think one of the most important topics regardless of what your business is right now, whether you're a service provider, or an e-commerce brand. He's going to tell a little bit of his story, how they got started, what they did well, what they maybe should have done differently, things they had done sooner. Today, I am delighted that we have a very successful e-commerce merchant joining us on the show. I'm your host, Brett Curry, CEO of OMG Commerce. Hello, and welcome to another edition of the eCommerce Evolution Podcast. McKenzie Bauer - Co-Founder and CMO at Thread Wallets A good CEO is a non-busy CEO…what does this mean and how is it the key to effectivenessĬolby Bauer - Co-Founder and CEO at Thread Wallets.How installing a half-pipe at the office lead to a fight amongst the thread founders, but lead to mental health as a focus for the company.How to hire for culture first and is the “hire slow, fire fast” mantra really the way to go.How financial intelligence (or lack thereof) can make or break startups.How the key to scale might be engaging in activities that DON’T scale.I think you’ll find a ton of good lessons here: ![]() While there’s a lot to be impressed about with Colby and McKenzie, and their team I really wanted to key in on Thread’s culture and the unique steps they took to grow. That initial product took off and Thread quickly grew into a team of 22 that now boasts an expanding product line including lanyards, phone cases and more. Simple, functional, minimalist wallets with personality. He and his wife McKenzie started Thread Wallets with just a single product idea. He’s a half-pipe skating, snowboarding, former collegiate athlete who turned a simple idea into a thriving eComm business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |